Updated and current as of January 2017.
40,000 people graduate from law school each year, competing for a shrinking pool of clients as more self-help solutions come online. You may be better or more cost-effective or more experienced than your competitors, but the growth of your law practice in 2016 depends on visibility alone.
This book describes the current landscape of the Internet as it pertains to lead generation for the solo practitioner and small law firm. It provides practical information about what you can do to evaluate the the current state of your online marketing efforts and what you can do to refine it to make your marketing investment as productive as it can be.
Not sure if you want the book? Download the first 6 chapters (of the 2015 edition).
I finished reading your book this morning and am amazed at how much I learned about ways to measure the performance of our online efforts. It seems we strive to find metrics to measure everything else we do, but have failed to do that in an area where so much of our money and time are being spent. . . . I want to let you know that we’re ordering 15 more online today so that all our lawyers can benefit from your expertise!”
– Thomas G. Schober, Wisconsin attorney
Amazon review: A masterpiece of common sense based on reality
“I haven’t read the entire book, but as one who’s owned businesses and been involved with marketing for several decades, this book is like a breath of fresh air in comparison with the nonsense spewing from advertising agencies about “building your brand” and promoting your “image”.
The chapter on “thin markets” is something every business owner, not just lawyers, should understand clearly and thoroughly. The money you save by being this smart will pay off hugely.
They don’t teach this stuff in college marketing and advertising classes. Why? The profs can’t teach what they don’t know from first-hand experience.“