If you have a blog post, a frequently asked question, a valuable piece of content, there are many ways to recycle that content through the web. You can put it into your e-Newsletter, read it into a recording device and make it a podcast; put a slide over it which simply says, “Call Us If You Have a Legal Problem,” and even make it a YouTube video. You can turn it into an infographic, although that is probably getting beyond what you can do in-house; you’d need an artist to do that. But there are virtually limitless avenues for expanding and refreshing material you’ve already created.
Naturally, if you put up an article or frequently asked question, you’ll want to link to it from your social media, and, these are things that Google likes.
There are also inbound links, so you put up a podcast at iTunes or other podcasting sites, linking back to your website, or even linking back to your podcast library on your website, and that’s valuable. Likewise, you can do so with YouTube.
When you recycle your content, you’ll bring continued interest to your firm through SEO.