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Solicitation Using “Advertising Material”

October 11, 2016 Ken Matejka

It may not be in your local rules, so you’ll want to check on this, but ‘The Model Rules’ are clear that every written, recorded, or electronic communication from a lawyer soliciting professional employment shall include the words, ‘Advertising Material,’ on the outside envelope, as well as at the beginning and ending of any recorded or electronic communication.

In other words, when you convey an unsolicited message in print or electronically, (as opposed to in person or by telephone), you must always state, “advertising material,” at the beginning and end.

Filed Under: Google Advertising, Lawyer Marketing, Reputation Management, Website Ethics

 
About the Author

Ken Matejka (J.D., LL.M in Taxation) has been a California attorney for 27 years and is a former-member of the American Bar Association’s Standing Committee on Lawyer Referral and Information Services. He is the #1 best-selling author of The Lawyer’s Ultimate Guide to Online Leads.

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