Matejka Marketing

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Case Results

May 14, 2016 Ken Matejka

Oftentimes on personal injury and criminal defense websites, you’ll see a page that’s dedicated to all of the great results that the law firm has achieved for its past clients…. CONTINUE

Filed Under: Ethics, Lawyer Marketing, Lawyer Websites, Reputation Management, Website Disclaimers, Website Ethics, Wordpress

Legal Information in Guest Blogging and Social Media

May 8, 2016 Ken Matejka

Websites such as Avvo and Quora, give you an opportunity to answer consumers’ legal questions. A potential client might post a question  to the forum regarding a legal issue that… CONTINUE

Filed Under: Ethics, Lawyer Marketing, Reputation Management, Social Media Marketing, Website Disclaimers, Website Ethics

Legal Information vs. Legal Advice

December 4, 2015 Ken Matejka

When someone comes to your website and they’re reading your blog, perhaps reading a practice area page, they may think it’s legal advice. For example, if they see something in your… CONTINUE

Filed Under: Ethics, Lawyer Marketing, Lawyer Websites, Reputation Management, Uncategorized, Website Disclaimers, Website Ethics

Misleading Communications

November 30, 2015 Ken Matejka

In the context of what is ‘misleading,’ there are five critical areas to consider: Legal Information vs. Legal Advice Case Results Are we establishing an attorney-client relationship through the contact… CONTINUE

Filed Under: Ethics, Lawyer Marketing, Lawyer Websites, Negative Reviews, Reputation Management, Uncategorized, Website Disclaimers, Website Ethics

Model Rule 7.1. False or Misleading Communications

November 24, 2015 Ken Matejka

Model Rule 7.1 is as follows, although it may vary somewhat in your State. A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s… CONTINUE

Filed Under: Ethics, False or Misleading, Lawyer Marketing, Lawyer Websites, Model Rules, Reputation Management, Website Ethics

Attorney Marketing – Ethics

November 20, 2015 Ken Matejka

Developing your online leads ecosystem is in large part the creation of content about your law practice and making it available to legal consumers and the search engines by various… CONTINUE

Filed Under: Ethics, Lawyer Marketing, Lawyer Websites, Model Rules, Website Disclaimers, Website Ethics

Google’s Organic Results

November 16, 2015 Ken Matejka

The “Organic Results” are Google’s best guess as to which sites have the information a Google user is looking for. Conversely, the maps are Google’s best guess about what matches… CONTINUE

Filed Under: Directories, Google Advertising, Google Analytics, Google Search, Google+, Lawyer Marketing, Lawyer Websites, Wordpress, Yelp

DIY SEO: Recycling Your Content

November 11, 2015 Ken Matejka

If you have a blog post, a frequently asked question, a valuable piece of content, there are many ways to recycle that content through the web. You can put it… CONTINUE

Filed Under: Design, Google Advertising, Google Analytics, Google Search, Google+, Lawyer Marketing, Lawyer Websites

Pleasing Google and Creating the Best Possible User Experience

October 31, 2015 Ken Matejka

One thing we have to keep in mind is what is going to be the best possible user experience. Google is really hard-core about what this entails. First, you’ll notice… CONTINUE

Filed Under: Design, Google Advertising, Google Analytics, Google Search, Google+, Lawyer Marketing, Lawyer Websites, Uncategorized

SEO Ranking Strategies: White Hat/Black Hat

October 23, 2015 Ken Matejka

“White Hat” versus “Black Hat” refers to the method by which you perform your SEO. “White hat” means that you’re doing everything according to Google’s guidelines, recommendations and best practices,… CONTINUE

Filed Under: Ethics, Google Advertising, Google Analytics, Google Search, Google+, Lawyer Marketing, Lawyer Websites, Reputation Management, Uncategorized, Website Ethics, Wordpress

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About Matejka Marketing

Our company is operated by licensed-attorneys and marketing professionals who have been connecting clients with lawyers for for almost 30 years. In the 1990s through print, radio and billboards, and since 2006, through the delivery of over 1 billion ads in Google.

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