In the real world, is a disclaimer enough to manage expectations of your website visitors? Are you indeed clarifying everything on your website so that, however unsophisticated the website visitor is, they aren’t misled by what they read on your website? I would suggest that while it would be nice for people to read your disclaimer and […]
Legal Online Marketing – 2016 – What Works & What Doesn’t
Getting the Most from Your Online Legal Advertising There are numerous online marketing options currently available to lawyers, but not all of them work for lead generation. For a maximum return on investment, a few of the marketing platforms are very good, some are adequate and others are duds. Marketing professionals will maybe take issue […]
Are You a “Specialist”?
Rule 7.4 of the Model Rules speaks to the use of the word “Specialist” and “Specialization” in certain areas of law. Different States have different ways of interpreting this, but based on my research, most States have taken Rule 7.4 exactly as it’s formulated by the ABA. “Lawyers shall not state or imply that they are […]
Statements About Contingency Fees
Often, personal injury attorneys will place potentially misleading statements on their websites such as, “No fees until we win!” With respect to statements like these, we must refer to Rule 7.1, which states that a communication is misleading if it omits a fact necessary to make the statement not misleading. While the Model Rules do not speak specifically […]
Testimonials
Many websites have testimonials from past satisfied clients to convince website visitors that the firm is good and well-liked by its clients. Elsewhere in this blog I talk about how testimonials can effectively improve the feel of your website. With respect to what is misleading, a lot of what applies to case results is true […]
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