Q: “I get some good activity, and I get some good inquiries, and I think I have some solid leads, but I can’t convert them into people coming into my office for an appointment. What do you say to that?” A: I hear that sometimes. I’ll be doing advertising for people and they’ll be getting […]
Recap of Just One Africa’s trip to Kenya last month.
Matejka Marketing is a proud supporter of Just One Africa and its mission to ensure that drinkable water is available to all. We also happen to be their pro bono Google Grant managers, which is exciting. To show what they’ve been doing to further the cause of getting clean water to Africa, here’s a recap of […]
Do I Really Need to Outsource my Google Advertising?
In the 2013 data from the San Francisco Bar, there were 1,800 cases that came in through Google over the course of that one year; the interesting thing about that chart is that Yellow Pages wasn’t even in the top 10 referral sources anymore, whereas they used to be in the 1980s-90s and when I […]
Optimizing Your Cost-Per-Click
Sometimes you’ll see an account bidding on” Personal Injury,” and they’re bidding $60.00 per click. That phrase is staggering for how competitive it is per click. I would argue that that’s a waste of money because who knows why people type in “Personal Injury.” Some people are typing it in because they’re looking for information, […]
The Magic of Specificity
How specific do phrases or keywords have to be when setting up separate campaigns for each practice area? Given your experience, can you give an example? This is really a question of targeting and budget. So, if you are a general practitioner, and it’s unfortunate if you are, because you have to be more specific […]
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