Getting the Most from Your Online Legal Advertising There are numerous online marketing options currently available to lawyers, but not all of them work for lead generation. For a maximum return on investment, a few of the marketing platforms are very good, some are adequate and others are duds. Marketing professionals will maybe take issue […]
Get Busy Cleaning Up Your NAP
The easiest way I have found to clean up your “NAP,” is simply to type in your Bar Association name and variations of it, type in your address and variations of it, your phone number and variations of it (and the phone number by the way – Google seems to have a preference for the […]
Directory Aggregates Need You to Clean Up Your NAP!
Your law firm is probably already signed up with listings in the big three directories: Google+, Bing and Yahoo. But how do you make sure that these directories can actually find you when a potential client performs a search? Consistency between every directory is important, but slight differences between directories are extremely common and can […]
The Importance of a Consistent “NAP” in Directories
The most important online directories are Bing, Google+ and Yahoo. You should be in all of them as well as possibly others such as the Better Business Bureau, your local Bar Associations, etc. Making the most of these directories so that Google finds you and places your ads in front of people who are looking […]