In the real world, is a disclaimer enough to manage expectations of your website visitors? Are you indeed clarifying everything on your website so that, however unsophisticated the website visitor is, they aren’t misled by what they read on your website? I would suggest that while it would be nice for people to read your disclaimer and […]
Google’s Organic Results
The “Organic Results” are Google’s best guess as to which sites have the information a Google user is looking for. Conversely, the maps are Google’s best guess about what matches your search where it’s physically closest to you. Our data shows that lately Google has been really favoring the directories: You’ll frequently see Lawyers.com, Martindale, […]
DIY SEO: Recycling Your Content
If you have a blog post, a frequently asked question, a valuable piece of content, there are many ways to recycle that content through the web. You can put it into your e-Newsletter, read it into a recording device and make it a podcast; put a slide over it which simply says, “Call Us If […]
Pleasing Google and Creating the Best Possible User Experience
One thing we have to keep in mind is what is going to be the best possible user experience. Google is really hard-core about what this entails. First, you’ll notice that it should be mobile-friendly and that they favor websites that are formatted for smart phone searches in its smart-phone search results. This is because Google […]
SEO Ranking Strategies: White Hat/Black Hat
“White Hat” versus “Black Hat” refers to the method by which you perform your SEO. “White hat” means that you’re doing everything according to Google’s guidelines, recommendations and best practices, and this is primarily providing high-quality content and letting the links come to you. “Black hat” refers to all kinds of crazy things that you […]
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