In the real world, is a disclaimer enough to manage expectations of your website visitors? Are you indeed clarifying everything on your website so that, however unsophisticated the website visitor… CONTINUE
Google’s Organic Results
The “Organic Results” are Google’s best guess as to which sites have the information a Google user is looking for. Conversely, the maps are Google’s best guess about what matches… CONTINUE
DIY SEO: Recycling Your Content
If you have a blog post, a frequently asked question, a valuable piece of content, there are many ways to recycle that content through the web. You can put it… CONTINUE
Pleasing Google and Creating the Best Possible User Experience
One thing we have to keep in mind is what is going to be the best possible user experience. Google is really hard-core about what this entails. First, you’ll notice… CONTINUE
SEO Ranking Strategies: White Hat/Black Hat
“White Hat” versus “Black Hat” refers to the method by which you perform your SEO. “White hat” means that you’re doing everything according to Google’s guidelines, recommendations and best practices,… CONTINUE
Schema Code
A tool you should use to really pinpoint yourself in Google maps, is the schema code. Putting a schema code into the source code of your website clearly describes your… CONTINUE
Get Busy Cleaning Up Your NAP
The easiest way I have found to clean up your “NAP,” is simply to type in your Bar Association name and variations of it, type in your address and variations… CONTINUE
Directory Aggregates Need You to Clean Up Your NAP!
Your law firm is probably already signed up with listings in the big three directories: Google+, Bing and Yahoo. But how do you make sure that these directories can actually… CONTINUE
The Importance of a Consistent “NAP” in Directories
The most important online directories are Bing, Google+ and Yahoo. You should be in all of them as well as possibly others such as the Better Business Bureau, your local… CONTINUE
Google+ Reviews
While you are probably familiar with Yelp reviews, you may not know that Google+ reviews are emerging as a powerful marketing tool that will drive your prime placement in the… CONTINUE
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