Rule 7.4 of the Model Rules speaks to the use of the word “Specialist” and “Specialization” in certain areas of law. Different States have different ways of interpreting this, but based on my research, most States have taken Rule 7.4 exactly as it’s formulated by the ABA. “Lawyers shall not state or imply that they are […]
Statements About Contingency Fees
Often, personal injury attorneys will place potentially misleading statements on their websites such as, “No fees until we win!” With respect to statements like these, we must refer to Rule 7.1, which states that a communication is misleading if it omits a fact necessary to make the statement not misleading. While the Model Rules do not speak specifically […]
Google’s Organic Results
The “Organic Results” are Google’s best guess as to which sites have the information a Google user is looking for. Conversely, the maps are Google’s best guess about what matches your search where it’s physically closest to you. Our data shows that lately Google has been really favoring the directories: You’ll frequently see Lawyers.com, Martindale, […]
DIY SEO: Recycling Your Content
If you have a blog post, a frequently asked question, a valuable piece of content, there are many ways to recycle that content through the web. You can put it into your e-Newsletter, read it into a recording device and make it a podcast; put a slide over it which simply says, “Call Us If […]
Pleasing Google and Creating the Best Possible User Experience
One thing we have to keep in mind is what is going to be the best possible user experience. Google is really hard-core about what this entails. First, you’ll notice that it should be mobile-friendly and that they favor websites that are formatted for smart phone searches in its smart-phone search results. This is because Google […]
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