While you are probably familiar with Yelp reviews, you may not know that Google+ reviews are emerging as a powerful marketing tool that will drive your prime placement in the… CONTINUE
Yahoo Small Business becomes “Luminate” in Q4
We all have heard that Yahoo! shuttered the doors on its iconic, but probably wholly unused, “human-compiled” directory. Well, in addition to that, Yahoo Small Business announced that they will… CONTINUE
Google Maps: Understanding and Making the Most of the New 3-Pack
Recently Google changed the structure of their maps results sidebar ads. It used to be called the 7-pack; the “Holy grail” of Google advertising because the map results usually show… CONTINUE
Managing Expectations: Establishing An Attorney-Client Relationship
When it comes to managing the expectations of people who make contact with you through your website, you want to be sure that they understand that no attorney-client relationship is… CONTINUE
Managing Expectations: Legal Information Vs. Legal Advice, Website Disclaimers
As discussed in a previous Blog post, it is extremely important to follow ABA rules in making appropriate website disclaimers informing the consumer that information found on your site is… CONTINUE
Managing Expectations: Visitors to Your Law Firm’s Website
Under ABA Formal Opinion No. 10-457, expanding upon Model Rule 7.1 dealing with false and misleading communications, it says that lawyers “must be mindful of the expectations created by the website, and… CONTINUE
Website Content and the Model Rules of Professional Conduct
Almost every state has adopted some version of the Model Rules of Professional Conduct and the content of your website falls within Model Rule 7.1: Communications Concerning a Lawyer’s Services… CONTINUE
Getting Positive Reviews on Yelp
A negative review on Yelp can have an impact upon how people feel about your law practice. And you will get them eventually. It doesn’t matter how good you are… CONTINUE
Building Effective Search Phrases In Google Advertising
The phrases that are most effective are not going to be necessarily the high-volume ones. The most effective are going to be the ones that are connected to the best… CONTINUE
Bidding On Specific Phrases in Google Advertising
Keywords really should be extremely specific, and they should contain the words “Lawyer,” and “Attorney.” People do search generally. So let’s say, for example, it’s “Employment,” if you’re an Employment… CONTINUE