Getting the Most from Your Online Legal Advertising There are numerous online marketing options currently available to lawyers, but not all of them work for lead generation. For a maximum return on investment, a few of the marketing platforms are very good, some are adequate and others are duds. Marketing professionals will maybe take issue […]
Google’s Organic Results
The “Organic Results” are Google’s best guess as to which sites have the information a Google user is looking for. Conversely, the maps are Google’s best guess about what matches your search where it’s physically closest to you. Our data shows that lately Google has been really favoring the directories: You’ll frequently see Lawyers.com, Martindale, […]
Yelp and Multiple Listings
Yelp is one of those directories where you’ll often find more than one listing for yourself. Anyone with an opinion about you, positive or negative, can leave a review. And, unfortunately, if they don’t find your listing, they may simply create a new one. This can lead to duplicate or misleading entries. As a case-in-point, The Bar Association […]
Get Busy Cleaning Up Your NAP
The easiest way I have found to clean up your “NAP,” is simply to type in your Bar Association name and variations of it, type in your address and variations of it, your phone number and variations of it (and the phone number by the way – Google seems to have a preference for the […]
Directory Aggregates Need You to Clean Up Your NAP!
Your law firm is probably already signed up with listings in the big three directories: Google+, Bing and Yahoo. But how do you make sure that these directories can actually find you when a potential client performs a search? Consistency between every directory is important, but slight differences between directories are extremely common and can […]