Getting the Most from Your Online Legal Advertising There are numerous online marketing options currently available to lawyers, but not all of them work for lead generation. For a maximum… CONTINUE
Google’s Organic Results
The “Organic Results” are Google’s best guess as to which sites have the information a Google user is looking for. Conversely, the maps are Google’s best guess about what matches… CONTINUE
Yelp and Multiple Listings
Yelp is one of those directories where you’ll often find more than one listing for yourself. Anyone with an opinion about you, positive or negative, can leave a review. And, unfortunately, if they… CONTINUE
Get Busy Cleaning Up Your NAP
The easiest way I have found to clean up your “NAP,” is simply to type in your Bar Association name and variations of it, type in your address and variations… CONTINUE
Directory Aggregates Need You to Clean Up Your NAP!
Your law firm is probably already signed up with listings in the big three directories: Google+, Bing and Yahoo. But how do you make sure that these directories can actually… CONTINUE
The Importance of a Consistent “NAP” in Directories
The most important online directories are Bing, Google+ and Yahoo. You should be in all of them as well as possibly others such as the Better Business Bureau, your local… CONTINUE
Google Maps: Understanding and Making the Most of the New 3-Pack
Recently Google changed the structure of their maps results sidebar ads. It used to be called the 7-pack; the “Holy grail” of Google advertising because the map results usually show… CONTINUE
Getting Positive Reviews on Yelp
A negative review on Yelp can have an impact upon how people feel about your law practice. And you will get them eventually. It doesn’t matter how good you are… CONTINUE
The Magic of Specificity
How specific do phrases or keywords have to be when setting up separate campaigns for each practice area? Given your experience, can you give an example? This is really a… CONTINUE
Yelp Advertising – Pros & Cons
In Yelp, an “Enhanced Listing” allows you to run an ad at the top of the listings on a pay-per-click basis. A pay-per-click ad, like in search engine advertising, means… CONTINUE