Matejka Legal Marketing focuses exclusively on the legal profession and all of our clients are solos, small law firms and bar associations.
Law firms hire us to get them maximum visibility in search engine results, and in particularly Google with its near monoploy for law-related search, so that the law firms get the most traffic possible to their websites and the most leads into their law practices.
The two principals of Matejka Legal Marketing are licensed attorneys and over the years of providing these services for lawyers and legal nonprofits, we are aware of the search habits of American legal consumers that more general SEO companies are not likely to know.
On-Page SEO
Initially, we rework every pertinent page and page element in order to be optimized for indexing by Google. Best practices will underscore for Google that your website is about providing the best user experience, not about keyword-stuffing.
Through the use of expanding, high-quality, topical legal content, as well as carefully crafted title tags, headers, image ALT tags, and internal anchor links between pages, we’ll make the most of known factors in Google’s ranking algorithm, optimizing every page on your website for your target search phrases.
This will include a deliberate effort not to “over-optimize” pages that Google can sometimes detect and dislike.
Content Development
“Content is King” is the mantra of SEO professionals and to that end, to the extent necessary to accomplish your goals, we help you create additional practice area pages, subdivide existing content pages, and add blog posts to your website in order to get Google to perceive you as relevant and as an important source of information for your target phrases.
Regular and Continual Link-Building
Recent changes in Google’s ranking algorithm have had a substantial impact on link-building, but it continues to be an important part of the process and all links we build are according to best practices.
Through the deliberate, careful and continual accumulation of non-reciprocal in-bound links from other websites to yours, Google will grow to perceive your website as a trusted and increasingly important website for information about your practice areas and services.
These links come from a variety of other websites including other social media platforms, social bookmarking sites and structured citations.
AI Search Optimization
Now that you understand the importance of traditional SEO, it’s time to discuss AI Search Optimization – the future of search. As search rapidly shifts toward AI driven results and generative answers, AI SEO has become essential for law firms that want to stay visible, making it critical to address now rather than later. Read more on our AI Search Optimization page.
Contact us
To learn more about what we can do to get more clients into your law practice, please call us at (415) 225-9600 or write to us at info@matejkamarketing.com.
We look forward to hearing from you.