Getting the Most from Your Online Legal Advertising There are numerous online marketing options currently available to lawyers, but not all of them work for lead generation. For a maximum… CONTINUE
Are You a “Specialist”?
Rule 7.4 of the Model Rules speaks to the use of the word “Specialist” and “Specialization” in certain areas of law. Different States have different ways of interpreting this, but… CONTINUE
Google’s Organic Results
The “Organic Results” are Google’s best guess as to which sites have the information a Google user is looking for. Conversely, the maps are Google’s best guess about what matches… CONTINUE
Directory Aggregates Need You to Clean Up Your NAP!
Your law firm is probably already signed up with listings in the big three directories: Google+, Bing and Yahoo. But how do you make sure that these directories can actually… CONTINUE
The Importance of a Consistent “NAP” in Directories
The most important online directories are Bing, Google+ and Yahoo. You should be in all of them as well as possibly others such as the Better Business Bureau, your local… CONTINUE