Getting the Most from Your Online Legal Advertising There are numerous online marketing options currently available to lawyers, but not all of them work for lead generation. For a maximum return on investment, a few of the marketing platforms are very good, some are adequate and others are duds. Marketing professionals will maybe take issue […]
Are You a “Specialist”?
Rule 7.4 of the Model Rules speaks to the use of the word “Specialist” and “Specialization” in certain areas of law. Different States have different ways of interpreting this, but based on my research, most States have taken Rule 7.4 exactly as it’s formulated by the ABA. “Lawyers shall not state or imply that they are […]
Google’s Organic Results
The “Organic Results” are Google’s best guess as to which sites have the information a Google user is looking for. Conversely, the maps are Google’s best guess about what matches your search where it’s physically closest to you. Our data shows that lately Google has been really favoring the directories: You’ll frequently see Lawyers.com, Martindale, […]
Directory Aggregates Need You to Clean Up Your NAP!
Your law firm is probably already signed up with listings in the big three directories: Google+, Bing and Yahoo. But how do you make sure that these directories can actually find you when a potential client performs a search? Consistency between every directory is important, but slight differences between directories are extremely common and can […]
The Importance of a Consistent “NAP” in Directories
The most important online directories are Bing, Google+ and Yahoo. You should be in all of them as well as possibly others such as the Better Business Bureau, your local Bar Associations, etc. Making the most of these directories so that Google finds you and places your ads in front of people who are looking […]