When someone comes to your website and they’re reading your blog, perhaps reading a practice area page, they may think it’s legal advice. For example, if they see something in your… CONTINUE
Misleading Communications
In the context of what is ‘misleading,’ there are five critical areas to consider: Legal Information vs. Legal Advice Case Results Are we establishing an attorney-client relationship through the contact… CONTINUE
Pleasing Google and Creating the Best Possible User Experience
One thing we have to keep in mind is what is going to be the best possible user experience. Google is really hard-core about what this entails. First, you’ll notice… CONTINUE
SEO Ranking Strategies: White Hat/Black Hat
“White Hat” versus “Black Hat” refers to the method by which you perform your SEO. “White hat” means that you’re doing everything according to Google’s guidelines, recommendations and best practices,… CONTINUE
Ken’s New Shirt
Check it out: Ken got a new shirt from his friends at Just One Africa!
Directory Aggregates Need You to Clean Up Your NAP!
Your law firm is probably already signed up with listings in the big three directories: Google+, Bing and Yahoo. But how do you make sure that these directories can actually… CONTINUE
Google+ Reviews
While you are probably familiar with Yelp reviews, you may not know that Google+ reviews are emerging as a powerful marketing tool that will drive your prime placement in the… CONTINUE
Google Maps: Understanding and Making the Most of the New 3-Pack
Recently Google changed the structure of their maps results sidebar ads. It used to be called the 7-pack; the “Holy grail” of Google advertising because the map results usually show… CONTINUE
Lawyers, Plumbers & ‘The Golden Five Minutes’
There was a study at Ohio State University that found what they referred to as ‘The Golden Five Minutes.’ They learned that if someone calls you up, you absolutely must pick up… CONTINUE
Managing the Expectations of Visitors to Your Law Firm’s Website
Under ABA Formal Opinion No. 10-457, expanding upon Model Rule 7.1 dealing with false and misleading communications, it says that lawyers “must be mindful of the expectations created by the website, and… CONTINUE