In the real world, is a disclaimer enough to manage expectations of your website visitors? Are you indeed clarifying everything on your website so that, however unsophisticated the website visitor… CONTINUE
Are You a “Specialist”?
Rule 7.4 of the Model Rules speaks to the use of the word “Specialist” and “Specialization” in certain areas of law. Different States have different ways of interpreting this, but… CONTINUE
Statements About Contingency Fees
Often, personal injury attorneys will place potentially misleading statements on their websites such as, “No fees until we win!” With respect to statements like these, we must refer to Rule 7.1, which states… CONTINUE
Testimonials
Many websites have testimonials from past satisfied clients to convince website visitors that the firm is good and well-liked by its clients. Elsewhere in this blog I talk about how… CONTINUE
Case Results
Oftentimes on personal injury and criminal defense websites, you’ll see a page that’s dedicated to all of the great results that the law firm has achieved for its past clients…. CONTINUE
Google’s Organic Results
The “Organic Results” are Google’s best guess as to which sites have the information a Google user is looking for. Conversely, the maps are Google’s best guess about what matches… CONTINUE
SEO Ranking Strategies: White Hat/Black Hat
“White Hat” versus “Black Hat” refers to the method by which you perform your SEO. “White hat” means that you’re doing everything according to Google’s guidelines, recommendations and best practices,… CONTINUE
Schema Code
A tool you should use to really pinpoint yourself in Google maps, is the schema code. Putting a schema code into the source code of your website clearly describes your… CONTINUE
Yelp and Multiple Listings
Yelp is one of those directories where you’ll often find more than one listing for yourself. Anyone with an opinion about you, positive or negative, can leave a review. And, unfortunately, if they… CONTINUE
Get Busy Cleaning Up Your NAP
The easiest way I have found to clean up your “NAP,” is simply to type in your Bar Association name and variations of it, type in your address and variations… CONTINUE